Manufacturer

Data-driven Strategic Business Insight

Manufacturer Solutions

EDA provides manufacturers insight to guide market decisions and should be part of your big data strategy. The intelligence we provide is both brand and market specific. It is big picture as well as customer-focused. It is up to the minute and historic. Because it is all these things, it lets you see what no other information source provides.

 

Manufacturer Solution 6

Sales

EDA Online gives you the power to focus on individual buyers of the exact equipment you manufacture. See regional hot spots, growth trends and emerging markets.

Marketing

Determine and execute marketing strategies. Increase your market share by targeting prospects who have a proven history of buying competitive machines.

Service

Get email alerts when buyers purchase equipment you service. Watch historic data to anticipate wear-part replacement needs.

Product Development

Seize product opportunities by understanding soft spots in the market.

Dealer Growth

There's no end to market data these days. So, how do you know you're getting the right data? EDA provides insight to guide market decisions and point dealers to qualified sales and service prospects.

Finance

Use EDA Online to find targets for your captured finance company. Help your customers with better rates or target competitive equipment owners for refinancing options.

EDA has manufacturer insight for AgricultureConstructionLift TrucksLoggingMachine ToolsOffice EquipmentPrintingTruckingWoodworking and more.

Contact us for a short demonstration and start increasing your market share today.

 

EDA Online Solution

Our online interface is a robust business tool loaded with unmatched market insight and analytical tools. Including automated reporting, buyer equipment data from multiple sources, e-mail addresses, firmographics and more.

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EDA Online Solution
RESOURCES
  • Testimonial

    We use EDA information to track competitive brands and to determine exactly when leases are ending in our sales territories. Our sales management team also uses the data to track our inclusion in deals that have been completed. For the larger picture, our strategy is to grow through acquisition, and EDA helps us analyze markets and create sales territories that will work best for us post-acquisition.

    Kristin Carey, Marketing Manager Wisconsin Lift Truck Corp.

    Read the testimonials >
  • White paper

    Huge ROI for Manufacturer

    Some strategic thinking and targeted market data brought unheard of benefits to an equipment manufacturer.

    Read the case study > >
  • Case Study

    Marketing 101: An Overview

    This first white paper in the Dealer Marketing 360 series is an overview of marketing tactics, specifically for dealers.

    Read the white paper > >
  • Blog

    Making Sense of Big Data, Part One: Drinking from the Firehose

    We all see the term Big Data in the business press and in big-picture presentations from respected colleagues. The term is used to describe how successful businesses are using vast, yet granular troves of information to make decisions, particularly in sales and marketing.

    Read Blog >